We are seeking a Director of Sales to lead and drive sales at the stunning Lancemore Crossley St, a flagship property in our boutique luxury hotel portfolio.

Nestled between the Paris end of Bourke Street, the Theatre District, and Melbourne’s famed laneways, Lancemore Crossley St captures the grit and glamour of Melbourne’s CBD.

This design-led hotel features 112 art-filled guest rooms, with interiors by Carr Design Group that reinterpret the original Graeme Gunn building. The result is a bold, theatrical space that celebrates Melbourne’s cultural heart — from Chinatown to Pellegrini’s.

“Bringing old-school glamour to Melbourne’s CBD.”

About the Role

This is an outstanding opportunity for a dynamic and commercially minded sales leader to take ownership of all sales activity at Crossley St. You’ll focus on:

• Driving occupancy and revenue through strategic sales planning and execution

• Growing corporate business and key accounts through relationship management and market development

• Collaborating with the wider team to deliver targeted promotions, activations, and events

• Reporting, forecasting, and analysis to support long-term growth

What You’ll Bring

Essential Experience & Capabilities:

• Proven success in hotel corporate sales

• Strong network and client base within the Melbourne corporate travel market

• Ability to identify, convert and grow key accounts

• Skilled in presenting, negotiating, and closing sales

• Strong commercial acumen and ability to work autonomously

• Previous experience in a Sales Executive, Sales Manager or Sales Director role

• Excellent written and verbal communication skills

Key Responsibilities

• Own and exceed sales targets for Crossley St and assigned accounts

• Develop and implement strategic sales plans to grow our customer base

• Build and maintain strong, long-lasting client relationships

• Deliver persuasive sales proposals and presentations

• Stay across market trends, competitor activity, and customer behaviour

• Provide regular sales reporting and insights to leadership

Why Join Lancemore?

Founded in 1986, The Lancemore Group is a pioneer in boutique hotels and a proud Australian family-owned business. We combine the scale of a large operation with the heart of a family company.

What we offer:

• A supportive and inclusive culture

• Career progression and development pathways

• Generous staff discounts and company-wide incentives

• Engaging social events and team activities

• Hybrid and flexible work options

If you’re a talented, driven and relationship-focused sales professional looking to make your mark at a premium boutique hotel brand — we’d love to hear from you. Click the "Apply Now" Button

 Our Values

Fun | Authentic Hospitality | Caring | Ownership Mindset | Performance | Growth

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